A leading open SaaS ecommerce platform, BigCommerce has introduced a new feature to help enterprise merchants create and manage multiple storefronts within a single BigCommerce store.

With Multi-Storefront, merchants can manage every aspect of their business from one dashboard, such as streamlining operations for multiple brands, growing sales in new regions with localised storefronts and customisation for different customer segments.

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements. This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account,” BigCommerce CEO, Brent Bellm said.

All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front-end such as Next.js, Bloomreach and WordPress. Brands can also choose to mix and match headless and native stencil storefronts in a single account. 

Accessible from the BigCommerce control panel, Multi-Storefront enables merchants to deliver tailored shopping experiences by setting up unique storefronts with separate domains, customised design, transactional and promotional emails, and custom pricing with preferred payment methods. Merchants can also simplify management through holistic views to manage customers, products, order fulfillment, and storefront analytics and data insights.