Big W has expanded its online range to women’s fashion.
Around 2,000 items from brands such as Peter Morrissey and Wonderbra, as well as Emerson range and Avella plus size collection are now available at bigw.com.au.
Julie Coates, Big W director, said the expansion was an obvious step for the company.
“Our customers are already used to the convenience of the multiple shopping options with Big W including online, in store and mobile app. Now we’re giving our customers even more choice by introducing women’s apparel and shoes to our online store,” she said.
“What makes our online womenswear collection unique is that customers no longer have to choose between cost or speed – with bigw.com.au they can have low shipping fees and fast delivery times, while enjoying Australia’s lowest prices across the range.”
Customers who spend $50 or more can get their womenswear delivered free in two to three days by utilising the retailer’s ‘click & collection’ service at selected stores. Otherwise delivery for small packages begins from $4.
Fashion designer Peter Morrissey, whose new season womenswear range debuted at Big W last week, said customers had increasingly been asking for more ways to get his signature look.
“With my collection now available online with Big W all Australian women – no matter where they live – can get elegant, fashionable look at a low price with little or no delivery charges,” he said.
The addition of womensear brings Big W’s online SKUs to more than 30,000 items, including toys, DVDs, Manchester and kitchenware.