Online retailer Big Brown Box has won Best Site Design at the inaugural Online Retail Industry Awards (ORIAs).
Big Brown Box beat fellow nominees, which included Bras N Things and Proactiv, with its combination of usability, features and smart design winning over the panel of nine judges.
“The site [] delivers a simple, no fuss shopping experience, offering good prices and secure delivery for those who know what they are looking for,” the judges said.
According to Steve Urquhart, general manager of Big Brown Box, the award was a huge acknowledgement in both the online and multi-channel retail industry.
“We are extremely honoured to have received this award, particularly after investing in a website upgrade earlier this year to coincide with the expansion of our product range of whitegoods, electronic equipment and appliances,” he said.
Big Brown Box’s e-commerce manager Nigel Price said top of the list was a site that was simple to use, with minimal clicks per purchase.
“We spent a lot of time planning the new site and used customer feedback to help guide us in this,” he said.
“Simple search refinements, a clear and uncluttered home page and drop down hover menus make it easy for customers to find exactly what they want.
“The new design has dramatically simplified the purchase process while maintaining access to key information to help inform consumer decisions before the checkout,” Price said.
ORIA judges included Andy Powell of Deloitte, Jennie Bewes of Razorfish Amenesia, Ross McDonald of Google, Rob Kinkade of Accenture, Chris Hitchen of GetPrice, Paul Marshall of Salmat, Steven Noble of Forrester, John Debrincat of Ecorner and Martin Newman of Practicology.