Celebrating its 50th birthday, electrical goods retailer Betta Electrical has launched an online shopping site.

The brand, owned by BSR Group, launched its e-commerce website at the beginning of June.

BSR Group CEO Graeme Cunningham said e-commerce will soon become a fundamental for retailers that are looking for ongoing development.

“Much comment has been made regarding e-commerce and its benefits for metro-based shoppers. However, SMEs within our industry, especially those based within regional areas, have lagged behind in their adoption of e-commerce,” he said.

“Through our new model, online engagement and e-commerce offers Betta Electrical enormous benefits within three key areas – logistics /administration systems, supplier partnerships and of course, direct sales and marketing benefits.

“Our team is firmly focussed on fulfilling these key objectives and achieving further market penetration and increased consumer engagement.”