The theme for this year’s International Women’s Day is ‘Cracking the Code: Innovation for a gender equal future’, something close to the heart of Bazaarvoice managing director of Asia Pacific, Kate Musgrove, who is a software industry veteran with over two decades of tech experience.

“Having always been an advocate for gender equality in our industry, this year’s theme is something that resonates with me. I’m looking forward to advancing this messaging in our business and the tech sector both this week and into the future,” she told Retailbiz in a recent interview.

Not being afraid to speak up is a superpower when it comes to illuminating inequality, according to Musgrove.

“As a working mother, a challenge I have faced many times over the years is managing expectations for time out of the office to do my other job as a mother. I often had to challenge myself not to feel guilty or paranoid when doing this,” she explained.

“I’m glad I was able to overcome this paranoia as I believe being transparent about my first job as a mother helps nurture a culture from the top down that empowers others to be able to manage their work and family lives better while still being able to progress their career.”

When asked about her proudest professional achievement to date, Musgrove highlighted the micro-moments of coaching and feedback from her team who she mentors.

“Hearing that someone has never had a leader or mentor so invested in their professional development is a big one for me. I always feel proud when I hear this kind of feedback, and it truly motivates me to dedicate as much time to this as possible,” she said.

As for her advice to other women in the tech space: back yourself and don’t be afraid to be bold. “The career opportunities for women in the tech spare are vast. Finding a great mentor who can help you understand the industry will be helpful as will seeking feedback and different perspectives on career pathways and development focus areas. A gender-equal future is within our reach.”