Bakers Delight has taken out the Best Design and Best Large Company Website (more than 20 employees) awards at the SmartCompany Web Awards 2010.
The company’s re-branded website was launched in June as part of the company’s new strategic platform and has had an average of over 1200 unique browsers per day.
Kendra Teasdale, group corporate communications manager at Bakers Delight, explained the brand’s new position – ‘We’re for real’ – has underpinned all communication channels including the website.
“The biggest challenge was embracing a completely new brand direction and implementing the design on an existing site structure,” said Teasdale.
 “The new brand direction took on a more authentic, genuine feel to what was previously depicted as a fun loving brand. The objective was to showcase what makes Bakers Delight ‘real’ across all areas from product, baking methods, community and their people – and representing this online,” she continued. 
Teasdale acknowledged the team at digital agency Visual Jazz, for bringing the Bakers Delight brand strategy to life online.
“Visual Jazz has been integral in aiding the design and production of our updated website, embracing the brand and enabling Bakers Delight to stay dynamic and ahead of the curve when it comes to digital communications.” 
The SmartCompany Web Awards attracted more than 160 entries from websites around the country and were judged by a team of internet experts including DTDigital’s Leonie Roberts, Reseo’s Chris Thomas, GoDigital Media’s Benjamin Mitchell, and Credit Card Finder’s Fred Schebesta.
This is the second year the Web Awards have taken place with the aim to discover and recognise Australia's top business websites changing the online landscape.