Global fashion online retailer Asos grew its total group revenue by 39 per cent to £769.4 million (AUD$1.3 billion) for the 12 months ended 31 August 2013.
The company, which offers free shipping to 237 countries and territories and attracts 21.3 million unique visitors a month, reported that retail sales were up 40 per cent to £753.8 million (AUD$1.3 billion), with UK retail sales up 34 per cent and international retail sales up 44 per cent.
Part of the international retail sales, which totalled £477.8 million (AUD$801 million) for the year and account for 63 per cent of total retailers, was driven by its Australian site, which has grown to be Asos’ second largest territory after the UK.
To help support Australian’s hunger for the Asos, the company opened a dedicated Australian office in May 2012. The team is responsible for local marketing and social media interaction.
Nick Robertson, CEO, said he is pleased with another strong performance by the company.
“During the year we continued to make progress towards our goal of being the world’s number one fashion destination for 20-somethings,” he said.
“We reached the milestone of seven million active customers worldwide, following significant investment in our product offer, delivery options, customer experience and marketing. We also successfully launched our dedicated website in Russia during May 2013 and will soon launch our China operation.
“We have started the new financial year positively. Our £1 billion sales target is now firmly in our sights and we have stepped up our investment in people, technology, logistics and marketing to support the significant global potential of the ASOS business.”