There is no shortage of skincare brands using artificial intelligence (AI) to supercharge their competitiveness and better engage with digitally savvy consumers. However, Australian brand, Ragan Skin is capitalising on the credentials of founder, Isabella Loneragan, who has customised the re-launched Ragan Skin site’s AI offering in keeping with her reputation as one of the industry’s most knowledgeable and trusted skincare experts.

“The new isn’t like other sites that offer aesthetics-based AI tools because frankly, I don’t believe the typical offering is good enough,” she said.

“The global skincare market is in the midst of a spectacular revolution, but the reality is that AI can’t replicate the lived-experience and expertise of a human professional. It’s for this reason that I’ve made it a key part of my business strategy to be extremely selective in the AI we’ve implemented on and how my customers are guided to fully benefit from the technology.

“I’d never put my name to something I don’t wholeheartedly believe in; and it’s only after dedicating attention to the diagnostic quality of our featured AI technology, along with the efficiency of the skincare regimens curated by me and recommended through the technology, that the new has come to life.”

The upgraded Ragan Skin website now features AI Skin Diagnostic technology for real-time, clinic-grade assessments of skin barrier health within three minutes per user. Thereafter, each user is guided to a personalised skincare regime carefully crafted by Loneragan herself.

Incorporating the technology of Haut.AI – a world-class research and development company specialising in next-generation AI for skincare – the AI diagnostic tool featured on includes tweaks to its original functionality.

“The AI we’ve launched on takes into account the current limitations of AI technology. It isn’t just a means to lead people to purchase points, as so many other AI ecommerce business offerings are – because my dedication extends beyond just providing solutions. I aim to deepen the understanding of skin health too,” Loneragan explained.

“I’ve been using the AI Skin Diagnostic technology in my clinic for some time now. Its accuracy is remarkable, but I deliberately chose against implementing some of the Haut.AI-designed elements on because I want to keep the process as simple and as impactful as possible.

“I made sure the technology is as good as it can be to diagnose each user’s unique skin conditions but the prescription of a regimen to tackle those conditions has been curated by me personally. It’s a supplement to my expertise which is now so much easier for more people to access. The experience is never going to be as reliable as an in-person consultation, but it is the next best thing and the answer to unlocking clinic results at home.”

The super-human performance skin analysis technology now implemented on works by assessing a selfie against a stringent set of criteria for laboratory-quality analysis of an image. Hundreds of facial data points using AI models are extracted from the image, before the user is provided with a thorough assessment of their skin’s barrier health, scoring levels of acne, pigmentation, signs of ageing and redness.