The Australian Made Campaign is teaming up with RANGEme to help give Aussie growers and manufacturers a competitive edge when pitching their products and produce to retail buyers.
RANGEme is a revolutionary online platform used by retail buyers within the grocery, pharmacy, convenience and health food channels to source new products for their stores. Suppliers using the site to pitch their products to leading retailers can now highlight their Australian Made certification by incorporating the Australian Made, Australian Grown logo on their product profiles.
“Many retailers now have procurement policies that require a significant percentage of products sourced to be locally made or grown, so the ability to quickly and easily communicate that products have been produced locally will give Aussie businesses a great advantage,” Australian Made Campaign Chief Executive, Ian Harrison said.
“The standards products must meet in order to be eligible to use the country-of-origin certification trade mark are more stringent than the rules for making a country-of-origin claim in writing, so this initiative will help set Aussie growers and manufacturers apart from the rest.”
“Both organisations are committed to the success of Australian suppliers in the retail landscape. We are delighted to be working with Australian Made to showcase Australian produced products to leading buyers.” Added Carly Shamgar, RANGEme, Sales & Marketing Director.
For more information about the Australian Made, Australian Grown logo, visit www.australianmade.com.au or call 1800 350 520. To pitch your product to potential buyers via RANGEme, visit www.rangeme.com.au or call 02 9199 8530.
ABOUT THE AUSTRALIAN MADE, AUSTRALIAN GROWN LOGO
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.
The AMAG logo supports growers, processors and manufacturers in Australia by helping businesses to clearly identify to consumers that their products are Australian. At the same time it provides consumers with a highly recognised and trusted symbol for genuine Aussie products and produce. It does both of these things in conjunction with a campaign encouraging consumers to look for the logo when shopping; it has been doing this since its introduction by the federal Government in 1986.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only). To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 2100 businesses are registered to use the AMAG logo, which can be found on some 15,000 products sold here and around the world.
Australian Made Campaign Limited is located at Suite 105, 161 Park Street, South Melbourne, VIC 3205.
ABOUT RANGME
RANGEme is an online platform that simplifies the range review process for both suppliers and retail buyers. Buyers use the platform to source new products for their stores and suppliers use it to showcase their products to buyers. Leading retailers such as Coles, Metcash, Blooms The Chemist, Terry White, Ezymart, Healthy Life amongst many others use the platform.