Online spending in Australia has increased, according to the latest results from the real-time Adobe Digital Index.
It revealed the average Australian online retailer compared to last year sold almost 10 per cent on Green Monday 2013, the second Monday in December and traditionally a strong day for online sale.
A new online holiday shopping trend has also emerged in Australia with increased spending beginning on 19 November with Click Frenzy and continuing at sustained high levels right through until Green Monday earlier this week. In previous years there has been a slump in online spending between Click Frenzy and Green Monday as Australian shoppers logged off.
Adobe Digital Index measured online shopping trends between Click Frenzy, held this year in Australia over 19 and 20 November, and Green Monday.
Adobe Digital Index found the average Australian online retailer saw sales jump 274 per cent above normal levels compared with other times of the year, while Green Monday delivered an increase of 9.84 per cent compared with 2012.
Adobe Australia and New Zealand managing director Paul Robson said the results show Australians are including online as part of their regular shopping habit rather than going online just during events.
“Usually we see peaks and troughs in online shopping in the lead up to Christmas but this year our research shows Australians are continually looking online for the best deal, and at higher than expected levels,” he said.
The data also showed The data shows most Australians are shopping with computers at 86 per cent, but smartphones (4 per cent) and tablets (10 per cent) are playing an increasing role in the hunt for online bargains.
“Last month we revealed that ‘show-rooming’, the practice of price checking on a mobile phone while in store, is alive and well in Australia and I expect this to continue to as mobile shopping grows in Australia,” Robson said.