A shopping app has been launched to help retailers cash in on the money flowing to online stores by allowing them to use Facebook to sell products.
Brisbane-based software startup aradium created the app so small businesses can set up an e-commerce store without a large investment in a traditional website.
 “Small businesses are the backbone of our national economy,” says founder Ryan Mills “We wanted to develop an app that would help small businesses reach out, connect and engage with their clients and fans, ultimately leading to more transactions and sales.
“We help Australians buy directly from the brands they like and follow on Facebook. Customers can like, share and comment on a brand’s products, receive fan-only discounts and keep up to date with new products and special offers, all from within Facebook.”
A recent study by CMB Data revealed 51 per cent of Facebook users say they are more likely to buy a product after becoming a follower of the brand. Facebook commerce is expected to achieve 10 per cent year on year growth in the US.
Small businesses to use the app since its launch in November include fashion retailers, boutique homewares, hair stylists and sports stores.