Amazon Australia


Amazon has officially launched its Australian retail offering after much anticipation and speculation. From today, customers across Australia can shop from millions of products across more than 20 categories with everyday low prices and fast delivery options. features a wide selection including books, video games, consumer electronics, sports & outdoors, tools, toys, home improvement, beauty, clothing & accessories, shoes and Amazon devices, such as the Kindle E-reader and Fire TV Stick devices. Customers can enjoy free delivery on eligible orders above $49 that are sold by Amazon.  A one-day delivery service is available in select areas across Australia.

Amazon Australia country manager, Rocco Braeuniger said, “Focusing on customers and the long-term are key principles in Amazon’s approach to retailing. By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come.”

The selection at includes millions of products offered by well-known Australian brands, as well as small- and medium-sized Australian businesses selling on Amazon Marketplace. Globally, approximately 50 per cent of Amazon’s total units come from Marketplace sellers.

Amazon Australia

Customer orders will be fulfilled from Amazon’s new fulfilment centre in Dandenong South. Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra which are home to more than 1,000 employees. Amazon Web Services launched an Australian region in 2012 and the Australian Kindle Store opened in 2013.

“Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love,” Braeuniger added.

Australian customers can conveniently shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers. Customers can also track orders, contact customer service, read product reviews, or simply browse the growing selection at the time and place that suits them best.

Australian customers can also access Prime Video and Twitch Prime today.  Customers can enjoy exclusive Amazon Prime Originals, The Grand Tour Season 2 premiering December 8, as well as popular movies and TV shows as part of Prime Video and receive free in-game loot, like exclusive characters, boosts, skins, and more as part of Twitch Prime.  Both benefits are available for an introductory price of $2.99 USD per month.

Amazon expects to launch Prime shipping benefits in Australia in mid-2018 and from today Australian customers can register at for more information about Prime. Prime offers tens of millions of members around the world an unparalleled combination of shipping, shopping, and entertainment benefits.

This story was originally published by Appliance Retailer.


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