Australia’s leading online beauty store, Adore Beauty has welcomed the house of Huda Beauty, ushering in products across Huda Beauty, Wishful skincare and Kayali fragrance.

The original beauty guru, Huda Kattan built a billion-dollar beauty empire by sharing her passion for beauty with her more than six million followers across social media platforms. She has now amassed over 50 million followers on Instagram and is leading the beauty industry with recent moves such as removing Photoshop from her social media posts.

Her success started with her iconic false lashes back in 2013 which quickly became a Sephora bestseller, followed by the launch of her Liquid Matte lipsticks, GloWish Multi Dew Skin Tint and Legit Lashes Double-Ended Volumising and Lengthening Mascara.

“I have loved makeup since I was a little girl. I used to watch my older sister Alya do her makeup and it was watching art happen before my eyes. With Huda Beauty, I wanted to create products that everyone could use, products that are beautiful and high quality but also give you the creative freedom to create your own looks,” Kattan said.

“The love for Huda Beauty has been incredible and I cannot thank the beauty community enough. It’s been a labor of love and we’re so excited to be partnering with Adore Beauty where we’ll continue to empower beauty lovers to express and love themselves.”

Commenting on the partnership, Adore Beauty head of brands and campaign marketing, Gerard Richardson said, “We at Adore Beauty love what Huda Beauty has been doing over the last few years and we couldn’t be more excited to bring Huda Beauty and its sister brands to our customers. Whether it’s an intoxicating new fragrance, a face cleanser a new set of falsies, you’ll find them all under one roof at Adore.”