Adobe has rolled out new mobile capabilities within Adobe Journey Optimiser, designed to empower brands to activate real-time customer insights.

Powered by Adobe Experience Platform, brands will be able to deliver seamless, tailored interactions across channels and engage their customers wherever they are.

With Journey Optimiser, brands can design and deliver personalised email, push, in-app and text messages all from a single intuitive interface. The drag-and-drop user interface, now available for text and in-app messages, makes it easy to compose messages without switching back and forth between various applications or requiring developer assistance.

Brands can also create contextually aware in-app messages that are personalised based on data including customer profile attributes, device location and app usage history. Out of the box templates make it easy to design branded experiences.

Customer data from multiple sources can be collected and analysed with Journey Optimiser, becoming actionable business insights within streamlined workflows. Updated in real-time, data such as location, past purchases, and more can be unified to help mobile marketers determine the next best communication.

Whether it is sending a tailored text message or sending push notifications as part of a planned campaign, Journey Optimiser can help determine the next right message to send to the customer, even if it means pausing campaign messages due to an unresolved customer service issue.

Because Journey Optimiser can actively listen to events such as a person entering an entertainment venue or a store, a brand can use mobile messages to amplify the customer experience. For example, a customer with the mobile app of their favorite sports team enters the arena for a basketball game, the arena can notify the fan about the nearest concession stand or restroom.

Marketers and customer facing teams can access approved brand assets natively within Journey Optimiser through a lightweight, cloud-based digital asset manager (DAM), Adobe Experience Manager Assets Essentials. Rich media such as images and videos stored in the DAM can be easily sized to the proper dimensions of every phone, ensuring optimisation.

Developer tools within Journey Optimiser allow for inspection and validation of data for client-side web and mobile events, low-level SDK logs, and data exports so developers can verify and debug integrations. Journey Optimiser also provides simulations of real-world conditions and customer profiles for aspects such as client-side configurations and location-based events.

Consumers can use their mobile devices to connect with brands via text message, push notifications or in app messages. An out of the box connector from Adobe Exchange Premier Partner, Sinch enables brands to natively author SMS messages within Journey Optimiser enabling the creation of personalised text messages without leaving the application.

Through Adobe’s partnership with Sinch, brands can also leverage Sinch’s Conversation API, allowing consumers to connect with brands via rich two-way conversational mediums like WhatsApp, WeChat, Viber and other messaging platforms.