Online retail 21Diamonds is going global and expanding into 18 international geographies.

The company has partnered with hybris to drive its expansion that will include 12 countries in Europe, the US, Brazil, Russia and India.

Using hybris’ commerce accelerator solution meant 21Diamonds had a fully functional storefront built. The hybris commerce accelerator provides a pre-configured foundation that incorporates omni-channel commerce functionality with integrated web, order management and call center capabilities.

Emanual Schleussinger, CTO of 21Diamonds, said it was important to have a website that reflected the superior quality of its jewellery. .

“We used 100 per cent of the hybris commerce accelerator framework, which really speeded implementation and simply took care of a lot of the details for us. This allowed 21DIAMONDS to focus on our core business – selling high-quality, custom jewellery,” he said.

The hybris commerce accelerator also aided the company to launch local language online stores in an unprecedented number of worldwide geographies within the first half of 2012.