Australia’s largest Mexican quick-service restaurant group, Zambrero has reached a new milestone as part of the Plate 4 Plate social mission, distributing over 70 million meals to help end world hunger. 

Since the initiative’s inception, Plate 4 Plate has created a global movement to end hunger, mobilising Mexican food lovers to give back, with every burrito, bowl, retail item or kids Zam Box purchased at Zambrero restaurants across the world resulting in a meal provided to someone in need.

Zambrero has Plate 4 Plate counters in each restaurant so customers can see their purchase immediately provide impact.

Zambrero CEO, Matthew Kenny said, “Alongside our not-for-profit partners Rise Against Hunger, Love Mercy and Foodbank as well as our loyal Zambrero customers and volunteers, we will continue working towards our goal of donating a billion meals to those in need. Our humanitarian mission is a core part of our business, and we are immensely proud of what we have achieved with our latest milestone.”

Zambrero is preparing for its annual Plate 4 Plate Day in mid-October, where meal packing events are held across Sydney, Melbourne, Perth, the Gold Coast and Adelaide, with a goal to exceed last year’s record of packing over 430,000 meals in one day.

Rise Against Hunger CEO, Rick Kearney said, “Zambrero’s relentless efforts have helped millions of people facing food insecurity, which in the current environment has never been more critical. Having already delivered one of the most impactful social missions of any fast food restaurant in Australia with last year’s Plate 4 Plate Day, we are not only proud of what’s been achieved so far, but are looking forward to continued impact through the initiative.”

Plate 4 Plate will continue to play a core role in driving the Zambrero business at scale and reach the goal of one billion meals donated.