By Patrick Avenell

WOW Sight & Sound has signed on as a new major partner of the A-League’s Queensland Roar football team. The WOW branding will appear on the shorts of the first team and on the playing jerseys of the youth team.

This new sponsorship deal complements existing agreements with the Brisbane Broncos and V8 Supercars. It is further evidence that WOW Sight & Sound is actively increasing its brand awareness in the southern states ahead of planned store openings in Canberra and Shepparton.

The electrical appliance industry is a strong supporter of the A-League competition, with WOW joining Bing Lee, Samsung, JVC, Toshiba and Sony as A-League club sponsors.