Woolworths’ private label nappies, Little One’s, will now be Australian made, with Ontex Australia chosen as the supplier to produce more than 185 million nappies per year (or 10 nappies every second) for Australia and New Zealand from their base in Eastern Creek, Sydney.
Little One’s Newborn, Infant, and Junior sizes are now manufactured in Australia, with locally made crawler, walker and toddler sizes to be progressively introduced into Woolworths supermarkets over the coming months.
Woolworths has also used the change to Australian made to introduce new features including up to 12-hour absorbency, a softer breathable inner lining, a fit indicator and wetness indicator across all sizes.
Woolworths FoodCo managing director Guy Brent said as a proudly Australian brand, the supermarket is a big supporter of Australian manufacturing and producers.
“We are thrilled to relaunch Little One’s so customers can rely on a new and improved nappy, produced right here in Australia, for the same affordable price,” he said.
“The refreshed Little One’s were designed based on customer feedback. Parents told us they wanted a softer nappy, better absorbance, and a fit indicator to know when it’s time to move up a size. Knowing how many nappies children can go through, we put an emphasis on convenience for parents and comfort for kids.“
Ontex Australia director Rod Evans added: “The decision by Woolworths to partner with us recognises our ongoing joint commitment to Australian manufacturing and serving Australian families with locally produced, high quality baby care products.
“Woolworths’ support of Australian manufacturing, and specifically Ontex at Eastern Creek, greatly assists in the ongoing viability of our local business, provides employment opportunities and helps nurture the well-being of Australian families.”