Woolworths launches new credit card

Woolworths is offering its customers a new credit card, which will be available from 1 September this year.

The Woolworths Everyday Money credit card allows customers to earn shopping cards through a reward scheme, which can be used for purchases at the group’s range of stores including Big W and Dick Smith.

Partners HSBC and MasterCard join Woolworths in introducing the credit card to the financial services sector.

"Our wide-reaching customer base is the ideal target market for the credit card as we already transact with them every day. We process more than 114 million credit card transactions through our checkouts each year," said Woolworths CEO Michael Luscombe.

"We are in the business of providing customers with the essential goods and services they need for their everyday lives. Our financial services offering will be an extension of that proposition," he said.