Following trials in each state and territory across Australia, Woolworths will begin to roll out unit pricing on approximately 19,000 items in each of the company’s 780 Woolworths and Safeway stores.
General manager of Woolworths supermarkets, James Aylen, said unit pricing makes it easier for customers to make like-for-like price comparisons between products.
“The Woolworths unit pricing system allows customers to quickly and easily compare the prices of different sized products and brands to see which is the best value for their needs,” said Aylen.
He said the unit price would be displayed underneath usual checkout prices.
“Depending on the size or type of product, unit pricing will be shown in easily comparable formats such as 100 millilitres, one litre, 100 grams or one kilogram. Where applicable, some products will display the price per each single item.
“Price is one of many factors which influence customers purchasing decisions. Unit pricing provides value-driven customers with extra information that may help make more informed choices when they shop,” added Aylen.
Aylen said more than 12.5 million price tickets will need to be replaced over the next year.
“We already have unit pricing in eight of our stores across the country and over the next year we will be updating our tickets nationwide to display unit pricing,” he said.
“Customers across Australia will first notice the new unit pricing on our weekly specials price tickets from Monday 10 November. Meanwhile, all newly opened Woolworths stores will feature unit pricing across the store from the first day’s trading.”
Woolworths stores which already have unit pricing include Baulkham Hills (NSW), Woden (ACT), Brisbane Airport (QLD), Camberwell (VIC), Southlands (WA), Unley (SA), Darwin City (NT) and NewTown (TAS).