Woolworths customers who link their Everyday Rewards and Qantas Frequent Flyer accounts will earn one Qantas Frequent Flyer point for every dollar spent above $30 in one transaction.
The offer will be available to Woolworths supermarket and liquor customers from 22 June and to BIG W customers from 16 July, with BWS, Dick Smith and participating Caltex Woolworths co-branded fuel outlets to follow soon.
“This partnership with Qantas Frequent Flyer will be enormously appealing to our customers because we are not asking them to do anything more than their regular shopping to start earning rewards,” said Richard Umbers, general manager of customer engagement for Woolworths.
“Their points will quickly add up from their weekly shop at Woolworths supermarkets, their regular trips to BIG W, BWS, participating Caltex Woolworths co-branded fuel outlets and their visits to Dick Smith,” said Umbers.
“This partnership with Woolworths is the latest in a string of enhancements over the last 12 months which allows Qantas Frequent Flyer members to turbo-charge their points,” said Simon Hickey, chief executive officer of Qantas Frequent Flyer.
“In this current economic environment it is now more important than ever that customers know they are getting value for money every time they shop. Qantas is committed to ensuring the program remains the best way to accumulate points for great value rewards,” added Hickey.
The four cents per litre fuel discount will also continue to apply to purchases over $30 in Woolworths supermarkets and BIG W, continuing to provide further value to shoppers.
Customers who link their Everyday Rewards and Qantas Frequent Flyer membership accounts and choose to pay for their shopping with a credit card that earns Qantas Frequent Flyer points will still earn those points and will also earn one point for every dollar spent above $30 in one transaction.
Qantas Frequent Flyer members will be able to redeem their points for flights with Qantas, Jetstar and 23 partner airlines or online at the Qantas Frequent Flyer store with over 1000 products and services to choose from including Woolworths vouchers.
Research conducted for Woolworths Everyday Rewards by Galaxy has confirmed that customers are increasingly attracted to rewards schemes that offer a choice of rewards as a means of getting additional value from their everyday shopping.
Sixty one per cent of Australians surveyed stated that in the current economic environment, the availability of rewards has an impact on their decision about where to shop.
Sixty four per cent of consumers also stated they wanted to have a choice of rewards, rather than be restricted to just cash, just flights or just products.