Westfield has confirmed a second year of collaboration with The Walt Disney Company, bringing to life the magic of Disney storytelling in Westfield destinations across Australia and New Zealand in 2024.
Throughout the year, customers and fans will once again be invited to join in on a full calendar of events and activations designed to ‘Spark Joy in the Everyday at Westfield’ in a distinctively Disney way. In 2024, together with Disney, Westfield will celebrate three beloved Disney universes: Star Wars, (‘Spark Excitement’), Marvel, (‘Spark Adventure’), and Disney Princess, (‘Spark Magic’).
The 2024 program follows a year of activations across 2023 when Disney and Westfield came together to celebrate Disney100, Disney’s 100th anniversary, including pop-up Disney Stores, larger-than-life LEGO installations, customer competitions, augmented reality experiences and more.
Scentre Group director of customer, community and destinations, Lillian Fadel said, “Our focus is to create more reasons for our customers to come and spend their time in our Westfield destinations. We’re excited to be extending our collaboration with Disney to deliver even more unique events and activations that celebrate Disney’s famous storytelling and innovation. Our customers have told us they value and enjoy these experiences, and we’re looking forward to sharing more memorable moments with them over the coming months.”
The Walt Disney Company Australia and New Zealand vice president and general manager of consumer products, Tim Everett added, “We are so thrilled to continue our partnership with Westfield, sparking excitement, adventure and bringing the Disney magic to their customers and our fans throughout 2024.”