VIKTORIA & WOODS has unveiled its new boutique at 115 Dunning Avenue, Rosebery in Sydney’s inner-south.

Designed by Annabel Kerr, VIKTORIA & WOODS’ new space reflects the brand’s commitment to design while capturing its continued focus on retail expansion in Australia by offering curated in-store experiences for customers.

Covering an expansive 300 square metres, the Rosebery boutique marks a significant milestone as the largest retail space in VIKTORIA & WOODS’ portfolio.

Housing both a classic boutique and an outlet space, seamlessly integrated through steel-framed bi-fold partitions, the Rosebery boutique offers an immersive retail experience that highlights bespoke details synonymous with the brand’s broader design and lifestyle ethos.

“Evolving our brand and expanding our retail footprint has been an exciting journey,” VIKTORIA & WOODS founder and creative director, Margie Woods said.

“As we celebrate our 20th year in business, the opening of our Rosebery boutique stands as a testament to our enduring commitment to our customers.”

Housed in the Rosebery Engine Yards (initially constructed in 1921), the boutique reimagines the space while honouring the building’s integrity and paying homage to the past. Highlighting existing concrete flooring and brickwork, as well as overhead trusses and celestial windows for heritage charm, the spirit of the former engine works is infused with contemporary design and motifs.

The boutique champions the work of local artisans incorporating Henry Wilson light fixtures and ceramic works by Melbourne-based Sarah Nedovich, reinforcing VIKTORIA & WOODS’ continued emphasis on ethical design practices and materiality.

Side tables by Zachary Frankel and ceramics by Alison Frith and Jessica Sellinger also make an appearance within the space, alongside mid-century artefacts like the Flowerpot VP9 Table Lamp designed by Verner Pantonin 1968. The space also heroes’ young creatives, such as the acrylic on canvas ’Enough’ by Sara Munges.