Ink In Water is an exciting new wetsuit company that just might be the next big local niche brand that makes it big globally. 

All set to launch this August in time for summer, designer Ashleigh Nicholls has already seen a fantastic response to initial online sales with big name becoming clients and ambassadors. 

Surf lifesavers from the Bondi Rescue crew are wearing Ink in Water, as are model, boxer and water ski champion Lauryn Eagle and former Miss Australia Caroline Pemberton. 

In just 6 months, these well-known personalities have recognised Ink In Water as the next big thing in water fashion, becoming brand ambassadors of a local talent set to make waves in the water-wear world. From the response we know Ink in Water is just what the swimwear market needs. 

What makes Ink different?

  Ink has taken wetsuits out of the ‘dark ages’. For the first time wetsuit and rash shirt wearers are no longer be restrained by the dark, drab monotony of wetsuits on the market. Instead you have vibrant designer prints that are original and different in stunning colours from young up and comer wetsuit designer Ashleigh Nicholls  – she has a fresh, creative vision with an exceptional eye for swimwear. And she has identified an untapped niche in the market that has huge potential 

  Ink is uniquely Australian – inspired by the local flora and fauna and the famous Bondi artwalls

Ink In Water is hoping to follow in the footsteps of local brand Triangl swimwear, which launched three years ago in Australia with a distinct bikini offering. Today, they are competing with global brands such as Seafolly and Victoria’s Secret. Local retailers with a unique offering are fast becoming legitimate competitors among global brands.