By C&I Week
Velocity Frequent Flyer and BP Australia have announced a new initiative allowing BP customers to pay for fuel using their Velocity points.
The program, Pay with Points, is understood to be an Australian-first. From next week, customers can redeem between $10 and $60 off their eligible fuel and in store purchases at participating BP service stations using their Velocity points.
It is the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in a retail store.
Nearly one million unique members have swiped their Velocity card at BP since the launch of Velocity and BP Australia’s partnership in April 2015.
Currently as part of the partnership consumers earn two Velocity points per litre on fuel purchases and two Velocity points per dollar in store at selected BP service stations.
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This story first appeared in C&I Week.