A leading provider of travel experiences, Travello Group has opened its first brick-and-mortar retail store in Cairns, Australia, offering customers a unique opportunity to experience Australia’s first private jet experience.

Modeled after a jet flown by Kim Kardashian, customers can take selfies and access in-person travel advice and exclusive in-store offers on a range of experiences and tours.

With the Australian tourism sector on the rebound, Travello Group wanted to take an omni-channel approach to growth, according to co-founder and CEO, Ryan Hanly.

“Having a retail store is simply another way to expose our backpacker deals brand to the tourist market, both domestic and international, and further brand exposure,” he said.

“Retail travel stores are a unique aspect of the Australian market, as there are few large bricks and mortar travel chains overseas. Interestingly, we are seeing retail spend in this industry grow by 16.5% in the last financial year highlighting that while some travellers prefer the convenience of online bookings, there is still a significant demographic that likes to walk into a store and speak with a travel expert.”

Sales figures across the group increased 240% year-on-year to date, with overseas source countries’ sales surging 600%, indicating a strong rebound in inbound international travel. In addition, multi-day sales have increased by 400%, and booking volumes are up 250% year-on-year to date.

“The Whitsundays and Fraser Island are some of Australia’s top-rated destinations, and we are thrilled to see significant demand for them since the Christmas break,” Hanly said.

“Our outbound multi-day tours to New Zealand, Thailand, and South Africa have also seen a remarkable uptick in demand. These travel trends are a testament to the resilience of the travel industry and the unwavering desire of travellers to explore new destinations and create unforgettable memories.

“We are passionate about rebuilding local tourism. Our store in Cairns is just the beginning, and we look forward to opening more stores in the near future to better serve our customers and promote tourism in Australia.”