Aussie retailer The Good Guys and UK leading kitchenware specialist Lakeland have partnered in a similar deal to the recent Myer and John Lewis collaboration.

Starting in 12 locations as early as October this year, Lakeland will have stores-within-stores managed by the Good Guys with the aim to expand nationally over the next two years.

Lakeland is known throughout the UK for its innovative kitchenware products and the partnership adds a whole new dimension to the Good Guys’ retail offering.

“We have been refining our kitchenware product range over the past nine months and the addition of Lakeland will provide us with a unique solution for kitchenware that puts us well ahead of our competitors,” explains CEO Michael Ford.

“Lakeland is an incredibly loved brand in the UK and it won’t take long for Australian consumers to discover why. When you combine the product quality with the price and their customer service I think they bring something new and very special to the Australian market…

“It is the perfect complement to our extensive offering that provides ‘Everything for the Cook’, from kitchen design and cabinetry to appliances and kitchenware.”

There is tremendous opportunity for the Lakeland brand in Australia according to managing director Sam Rayner.

“Our innovative, quality kitchenware ranges align perfectly with Australia’s foodie culture and passion for cooking and baking so we’re confident that our products will prove very popular with Australian consumers,” he says.

The first standalone Lakeland store is scheduled to open in the first quarter of 2017 along with the launch of its website.