Leading household appliance retailer, The Good Guys, has launched an online portal that makes it easier for its business customers to source quotes, place orders, process payments and monitor transactions through a single online portal.
The company has collaborated with IBM to transform the way in which it engages with its business customers online with its new B2B digital solution.
The solution, which went live in April 2016, is designed to service The Good Guys’ B2B customers and purchasing agents across Australia. The solution replaced a manual, resource intensive quote sourcing and purchasing process. Using the new online portal, B2B customers now able to source live quotes and make real-time purchasing decisions. Providing additional personalisation, the portal is customised to allow each client to have their own unique sign in and pricing structure on the products of their choice.
“There was a real need in the market for a solution to allow The Good Guys clients to transact with the brand in a fast, efficient and satisfying manner,” said Sean Quinnell – Chief Operating Officer, The Good Guys.
“We anticipate around 85 percent of our clientele will use the new digital solution in their business to automate lengthy procurement processes and retrieve live pricing to better service their business needs in a more efficient and effective way,” Sean said.
The launch of the new B2B digital portal follows on from the success of the consolidation of The Good Guys B2C website for usability across mobile, tablet and desktop in December 2014. The consumer digital solution is underpinned by the IBM WebSphere Commerce platform and is fully responsive for the end user’s device. This consolidation of the B2C platform, along with the continuous addition of new services and functions to the B2C site, have resulted in significant year on year online growth.
“The added advantage of implementing the digital portal on one platform, is we now have one system in place to service both our B2B and B2C needs, reducing Total Cost of Ownership (TCO) and creating more efficiencies in our internal systems and processes. The solution will assist in creating an even more unique selling proposition in our sector, as well as offering one of the fastest transacting, customisable solutions available to all our customers,” continued Sean.
“What we’re seeing in the B2B marketplace is that businesses are wanting to have the same convenience and intuitive experience when they transact with brands online as they do in their consumer lives. The connected consumer is really driving this change in the business world,” said John Mullins, General Manager, IBM Commerce Australia and New Zealand.
“The agile digital solution will allow The Good Guys to offer their customers a secure and robust platform to streamline arduous procurement processes and make it easier for them to transact with the brand,” Sean concluded.