Sydney Airport has unveiled its new luxury precinct, SYD X, located at the T1 International terminal. After customs and before the departure gates, SYD X is home to 20 of the world’s most desirable brands.
Tiffany & Co. is the latest luxury boutique to re-open as part of SYD X, offering a newly designed store experience incorporating a warm and feminine setting, including a Lobmeyer chandelier suspends overhead with custom Tiffany Blue crystals.
Heinemann Tax & Duty Free has also unveiled new luxury beauty, fashion and accessories stores and expanded its range of fragrances, makeup, watches and jewellery. For the first time at Sydney Airport, Heinemann has introduced fashion and accessories with brands including Chloe, Kenzo and Lanvin available in an Australian airport retail exclusive.
The new Tiffany & Co. and Heinemann Tax & Duty Free stores sit alongside Balenciaga, Bottega Veneta, Burberry, Bvlgari, Celine, Dior, Gucci, Hermès, Loewe, Moncler, Prada, Rolex, Saint Laurent and Valentino, which opened in the second half of 2022. SYD X is set to become Australia’s largest collection of luxury brands, with Cartier and Versace on track to open by mid-2023.
To celebrate the official launch of SYD X, Sydney Airport has partnered with Australian entrepreneur and style connoisseur, Gab Waller (pictured), and the ‘world’s most famous personal shopper’ according to Forbes.
“As someone who works in luxury fashion and travels a lot for work the arrival of SYD X is a game changer. I can do all my shopping before I fly, avoid the queues in the city malls, snap up travel exclusives only available at Sydney Airport and purchase everything tax free,” Waller said.
“The best thing is there’s something for everyone, from a bottle of perfume to a handbag, SYD X is an experience worth arriving early for.”
Sydney Airport executive general manager of commercial, Mark Zaouk said, “In 2019, we set out to change the face of luxury at Sydney Airport and I’m delighted to see our vision come together. Meticulous work has gone into creating a unique luxury shopping destination, from the layout and design of the new precinct to the superior experiences available in each of the luxury stores. And there is more to come.”