Swatch has confirmed the opening of a new store at Westfield Chermside in Brisbane. Situated 14km north of the Brisbane CBD, the new Swatch store joins existing stores in Queen Street Mall (Brisbane), Collins Street and South Wharf (Melbourne), Pitt Steet Mall and Westfield Bondi (Sydney) and Murray Street Mall (Perth).

Customers in Brisbane can experience the dynamic 360-degree universe of Swatch. Featured collections include iconic classic Swatch styles to the latest in fashion forward launches including Swatch NEON, Swatch Art Journey, BIG BOLD, and the latest pioneering BIOCERAMIC WHAT IF? collections as well as the highly anticipated Bioceramic MoonSwatch and Bioceramic Scuba Fifty Fathoms Collections.

The 72 square metre store is situated in a prime corner location within Westfield Chermside with a floor to ceiling glass façade, large open entrance and LED screen, complemented by concrete finishes.

The customer desk allows seamless and informal side-by-side interaction between customers and Swatch team members under a neon sign ‘Swatch@Chermside’. A mirrored back wall enhances and further opens the space.