Swatch has opened new flagship stores in Melbourne and Perth, joining the brand’s existing retail stores in Sydney’s Pitt Street and Bondi Junction, Brisbane’s Queen Street, and Melbourne’s Collins Street and South Wharf.
With a 239 square metre footprint, the Melbourne location is the largest store for Swatch in Australia with an open walk-through space with seven glass brick totems walls and product collection islands.
The space is surrounded with large LED screens showcasing the latest product collections and uniquely integrated modern glass and metallic brick walls delivering an edgy street vibe, paying homage to the iconic Melbourne laneways. The store also features a new bar concept for customers to relax and sit down while the Swatch staff present the collections.
The Perth store features a 72 square metre footprint in a prime location within the Perth CBD. The large open entrances and windows provide an inviting space for customers to experience the expansive collection. The store concept remains true to Swatch’s typical retail style with concrete finishes from the floors to the walls interspersed by red niches.
The large pure white false ceiling breaks the dark grey surface and gives the entire space an industrial yet sophisticated feel. A mirrored back wall enhances and further opens the space.