Australians from all over the nation have already given generously to provide an overwhelming financial response for the communities traumatised by the Victorian bushfires last February, but now there’s another way Aussies can continue to help.

This winter SumoSalad will join forces with The Salvation Army to provide additional support for those still affected by the fires through its SumoSalad Soup Kitchen initiative.

To date, The Salvation Army has assisted more than 11,000 people across Victoria and provided in excess of 40,000 meals to victims and support crews. 

From May to August, SumoSalad will donate $1 to The Salvation Army Bushfire Appeal for every litre of soup sold in-store. Last winter, over 44,000 litres of soup were sold and this was with half the number of stores, so SumoSalad is setting its sights on doubling this figure for winter 2009.

Communications director for The Salvation Army, Major Brad Halse said SumoSalad’s support for The Salvation Army’s Bushfire Appeal is a vital initiative and one that is much needed.

“The Salvation Army has distributed more than $5.3 million in financial support to bushfire affected communities and has assisted thousands of people, however, Australians need to keep supporting the appeal, as many families and communities are still in need of help. SumoSalad’s initiative will provide much needed support for the communities devastated by the bushfire, which will help to rebuild their lives with long-term assistance over the winter months,” states Halse.

SumoSalad’s managing director, Luke Baylis wanted to give something back to the communities affected by the bushfire tragedy, and provide longer term support for The Salvation Army Victorian Bushfire Appeal.

“SumoSalad is one of the little Aussie battlers in the business world, but we wanted to do whatever we could to help our fellow Australians in the communities affected by the Victorian bushfires. The bushfire tragedy is still very much impacting businesses and families, and we wanted to make it easier for Aussies to continue to help, even if it is just as small as buying a soup, because at the end of the day, every dollar will help to rebuild their lives,” explains Baylis.