Store design is the vital connection between a brand and its customers, according to Roy Tavenor, director, RED Design Group.

Speaking at next month’s National Retail Forum, Tavenor believes the aesthetic design of a store is imperative to the success of any outlet, and essentially an extension of its brand.

“Store design touches every aspect of the relationship with the customer from brand positioning, product range, customer service, ambience and lighting, to price ticketing. Successful store design provides a tangible expression of your retail strategy and therefore is one of the most important factors for success in retailing,” said Tavenor.

Presenting ‘Maximising customers through creative store design’ on day one of the forum, Tavenor will share case studies from his experiences with reputable local and international retailers including Harris Scarfe, TAB, Mimco and Oroton. He will educate delegates on the latest trends, technologies and success stories that are currently being seen in the industry.

“I believe the past decade has seen many retailers neglect store design in the pursuit of cost savings and there seems to be a recognition that it’s time to improve the shopping environment. The next decade will see many new concepts and store design will be recognised as an important tool in turnaround strategies. Retailers can change the direction of their business through new store concepts,” said Tavenor.

Tavenor other speakers at this year’s National Retail Forum including keynote speaker Sally McDonald, CEO, The Oroton Group; Pierce Cody, director, Macro Wholefoods; Sean Ashby, CEO, AussieBum and Graeme Pearman, director, Graeme Pearman Consulting.

“This is arguably the only major event each year that attracts such a large number of retail delegates. For an industry that represents the biggest slice of the economy, the National Retail Forum is a ‘must do’ on every retailer’s calendar,” said Tavenor.

Pre-registration is now available, along with a full speaker program, at