Countless studies indicate that retailers who embrace a multi-channel shopping environment and create a superior experience will control the purchasing path to turn browsing into buying and shoppers into brand advocates.

This will be a topic of conversation at this year’s Retail Conference, which will be held at the Sydney Convention & Exhibition Centre on Wednesday 25th September.

David Fenner, Motorola ANZ general manager of retail solutions, will give insights on how retailers can stay relevant in a multi-channeling shopping environment through embracing technology and becoming a point of differentiation.

Fenner's key focus at Motorola is to accelerate the broader adoption of enterprise mobility solutions through innovation and he will elaborate on his experience in auto-ID and data capture and look at recent research on consumer behaviour. By taking this research and implementing it in business, Fenner can offer methods to better connect shoppers to product information, and control their purchasing path.

Fenner will be just one of the many speakers to present at Retail Conference 2013 proudly sponsored by Epson Australia. Other speakers include, Hans Hulsbosch of Hulsbosch, Malcolm Wicks of Pierhouse Business Solutions and Helen Graney from Jack Morton Worldwide.

To register to attend, or to look at the complete program, please visit or call 1300 789 845 for more information.