By Aimee Chanthadavong

The Cotton On Group has appointed former Sportsgirl CEO Elle Roseby as general manager of the Supré brand.

Roseby has been with Sportsgirl for 16 years, the past seven as CEO, and has extensive experience in retail management, strategic brand development and product innovation. While at Sportsgirl, she was the driving force behind the development of the brand’s online business in 2007 and spearheaded community based programs through The Butterfly Foundation.

Roseby has a strong relationship with RMIT as part of the Industry Advisory and Program Advisory Committee as well as the Visual Merchandising Program and Young Essential Program, ensuring that education and industry are aligned to maximise graduates’ ‘work ready’ skill set.

Cotton On Group CEO Peter Johnson said the appointment of Roseby was another positive development for Supré and the Cotton On Group.

“Mrs Roseby is a highly talented retailer whose skills will be invaluable in helping us build the Supré brand and take it to the next level,” he said.

“She will lead our plans to strengthen Supré‟s market position, store network and digital channels, while exploring opportunities to expand the brand internationally. We look forward to welcoming her to the business.”

Roseby will commence her new role in January 2014 after a two month break.

“I am delighted to be joining the Cotton On Group,” she said.

“It’s an exciting career opportunity and Supré is a fantastic Australian retail story. I look forward to driving the brand and helping it reach its global potential.”

The Cotton On Group acquired Supré in October 2013.