Lifestyle brand Sportscraft will be launching its first New Zealand store in Christchurch’s department store, Ballantynes.

The Apparel Group owned brand will operate as a concession shop-in-shop model, and will launch into New Zealand with womenswear and menswear apparel and accessories.

“We are entering a very exciting period in Sportscraft’s history with the opening of our first shopping destination in New Zealand,” said Daniel Bracken, Apparel Group CEO.

“We look forward to providing our New Zealand customers with Sportscraft’s outstanding quality and consistent fit though a physical store presence, where previously our product has only been available online.”

The store will herald as part of the company’s plan to roll out further stores in New Zealand in 2014, the year in which Sportscraft will also celebrate its 100 year anniversary.

Sportscraft is sold in over 200 locations in Australia, including freestanding and concession stores in David Jones and Myer, as well as online.