NightOwl Convenience and rugby legend Mal Meninga have partnered up to see NightOwl become the exclusive stockists of the Mal Meninga Fresh brand.

Along with launching Mal Meninga Fresh in 66 NightOwl stores, Meninga is also looking forward to connecting with NightOwl communities to encourage healthy eating and a good life balance, even among those who are time-poor.

“I’m excited to be a part of the brand that offers ‘more choice, more value’ through its range, including Mal Meninga Fresh,” he said.

“I look forward to sharing my experience with NightOwl’s franchisees. To run a successful business or coach a successful team, I need to set an example. As coach, I can’t expect my team to do the things I need them, unless I’m doing them myself.”

The Mal Meninga Fresh brand will include fresh fruit, vegetables and meat to alter the perception that healthy food cannot be grabbed in a hurry.

NightOwl franchisor Adam Adams said Meninga was the perfect choice to partner NightOwl.

“Mal is a Queensland and Australian sporting icon, and he also has extensive experience in the fruit and vegetable industry,” he said.

“NightOwl is a standout brand in the convenience and retail industry. Mal recognises NightOwl is a lot more than just a corner store and we’re very excited to welcome him to our team.

“It’s a great opportunity to drive NightOwl’s fresh food offering, while encouraging families to improve their lifestyles, starting with healthy eating.”