Melbourne-born social enterprise, Thankyou, is opening its first bricks and mortar store – a 12-week pop-up combining creative architecture with interactive events, promising an unconventional retail experience.

The Melbourne CBD space has been designed to “be found, not seen” – an elusive space that will house Thankyou’s latest product ranges, including new personal care and home care lines, while playing host to a series of events in its gallery style seating area, including educational keynotes from Thankyou founders to live podcast recordings.

Its product lines have been crafted with sustainability front of mind, using natural formulas packaged in refillable bottles. The home care range includes a world-first 100% natural hospital grade cleaner, while the body care range features an innovative 100% natural 48-hour antiperspirant packaged in a refillable bottle. 

As a celebration of Australian design, Thankyou worked with Outland Denim in the creation of its limited edition apparel range, which currently comprises a series of unisex tees labelled The Inside Collection. These 100% organic cotton tees see the majority of brand markings on the inside.

Since its inception in 2008, Thankyou has operated on a strategic operational model, channelling the organisational profits into projects that alleviate poverty in poor communities – amounting to over $17.9 million given. This model involved focusing on grocery sales channels with large retailers such as Coles and Woolworths. The brand is set to re-launch its e-commerce offering to support the core part of its business in July 2023.

To mark the next phase of its evolution, Thankyou’s pop-up store aims to drive consumer awareness towards its new, relaunched product lines, amplifying the message of consumerism for good and the enterprise’s core goal of seeing a world where not one person lives in extreme poverty.

“For over a decade, Thankyou has been chasing a single idea — to be a sustainable social enterprise at a global scale, making an impact around the world. But to get there, we’ve had to reimagine everything; our products and how we make them, the way we structure our team and operations, and most of all, the way we think about the future of Thankyou and we imagined it,” Thankyou co-founder, Daniel Flynn said.

“This year, we’re launching Thankyou Reimagined, and creating a physical space from which to connect with our community felt like an essential stage in that journey. A standard shop wouldn’t have been the Thankyou way – this is an experimental space for education and connection, and we’re really looking forward to bringing it to life.” 

In bringing The Inside Store to life, Thankyou partnered with premium retail precinct Emporium Melbourne on the space. The two brands share a similar vision – to pioneer first to market, experiential experiences that seamlessly merge purpose and commerce.

The pop-up retail store occupies a 256 square metre space within Emporium Melbourne until September 24, 2023.