Bedding retailer Snooze is offering $50 vouchers after misleading customers with their advertising campaign.
During Snooze’s October 2008 campaign, many of their products were priced in stores by ‘two-price’ advertising in the form ‘was/now’.
However, an ACCC audit discovered that a number of Snooze’s bedding products had been offered for sale or sold by Snooze for a cheaper price than their stated ‘was’ price, which has since introduced new guidelines for two-price advertising.
Snooze admits the ‘was’ prices were actually a reference to their own internally-set recommended retail prices, rather than the price at which the products were offered for sale or sold for a reasonable period immediately before the October campaign. The retailer will offer $50 vouchers and write an apology letter to all customers that were affected.
"Two-price advertising can make a sale price seem more attractive to consumers, but where the ‘was’ price is false or inflated, customers can be misled," said ACCC chairman Graeme Samuel.
"An advertised higher price must be genuine and have applied prior to the sale for a reasonable period of time."
Snooze owns and manages 70 Snooze bedding retail stores across Australia.