Seed Heritage will swing open the doors to its flagship Pitt St Mall store in Sydney this Thursday 22 December.

The multi-level 437 feet store will feature a a custom-built facade echoing the vintage aesthetic that has become ubiquitous with the brand. Encased in glass, the building perfectly fuses modern and traditional architectural elements.

Taking cues from the classic townhouses, the interior design elements will form a space for customers to explore the collections in relaxed comfort and style. Each floor will also feature an iPad for customers to view monthly updated key looks, product details and even purchase on

The store will showcase the complete woman, child, baby and the newly launched seed candy collections. The basement floor will house clothing and accessories for children and babies, covering sizes for the tiniest newborns to adventuresome 10 year old girls and boys. Seed Candy will also be housed in the basement level.

Women’s wear will span across the ground and first floors and combine the ever-evolving classic but sassy apparel range with must-have accessories to complete every outfit.

“Our Pitt Street Mall flagship is a stunning space with beautiful product and impeccable customer service. This will set the benchmark for our expansion in Hong Kong and China, beginning with our first flagship in Hong Kong, in the prestigious Queens Road, Central. Opens in January 2012,” Denise Haughey, general manager, Seed Heritage says.

“Together, these multi level super stores will represent the future of our brand, and retail experience on an international scale.”