To mark the rebranding of fashion retailer Seed to Seed Heritage, the company has launched a new ‘supersite’ website. combines the company’s three existing Seed websites. In addition to offering its usual online services, the website will include a ‘studio’ section that houses all the creative elements of the brand such as the seasonal campaign and behind the scenes video and a lookbook.

Customers will also have the option to share their products with the site’s wish list capabilities and Facebook integration. The launch also includes a mobile site including full m-commerce functionality, as well as iPad optimisation.

Denis Haughey, general manager, said: “We wanted to give our brand a global feel while still keeping true to its history.”

Seed Heritage also plans to expand its footprint further into the Asian market, beginning with the launch of women’s wear in Hong Kong in September, where the label already has three children’s wear location.