Australian schnitzel icon, Schnitz, has revealed its goal to double the number of stores – to 150 – in the next five years, after successfully withstanding the numerous challenges faced by the hospitality sector in Australia.
Schnitz credits its success to its dedication to ‘real food’ which means quality, fresh products, that meets consumer demand for new menu items, such as the Schnugget, to diversify and reach new customers. The bite-sized version of Schnitz’s signature 100% RSPCA approved chicken breast schnitzels is perfect for on-the-go snacking or as an accompaniment to existing menu items.
The fast-casual restaurant chain has grown from 30 stores to 73 stores in the past seven years, with 53 stores in Victoria alone. Schnitz is now poised for further expansion, with a goal to reach 150 stores nationwide by 2028. This expansion is largely within High Street and shopping precincts, leveraging the return of in-store dining, while ensuring accessibility to customers.
Schnitz’s expansion plan will create further employment opportunities and contribute to economic growth in local communities across the country.
Schnitz CEO, Brenton Howie said that the introduction of the Schnugget aims to cater to the evolving preferences of its customers and capitalise on the expanding snacking market.
“Our growth is down to several factors but most notably our customer-focused approach to expanding our menu which has enabled us to thrive in what is a challenging retail environment. Launching the Schnugget represents Schnitz’s commitment to expanding our menu, and our dedication to providing delicious, fresh, quality products,” he said.
“Schnitz has grown rapidly to become a nationwide retailer since first launching back in 2007. We’re now proud to have 73 stores across Australia. Schnitz is now embarking on an exciting five-year growth strategy.”