Scentre Group and the world’s leading live entertainment company, Live Nation Entertainment, have confirmed a new strategic partnership to bring live music performances to select Westfield destinations across Australia and New Zealand through a series of exclusive and free live in-centre events.
The Westfield and Live Nation event series will be comprised of more than 20 performances featuring local artists such as Amy Shark, Jessica Mauboy, Thelma Plum and Stan Walker. The first event will kick off with Kate Ceberano at Westfield Doncaster on 17 September, featuring a one-hour live performance, dedicated fan Q&A, and meet and greet for customers.
Scentre Group CEO, Elliott Rusanow said, “Our strategic focus is to attract more people to our Westfield destinations – delivering new and extraordinary experiences that make people want to come and spend their time with us.
“We know music and live entertainment have the power to bring people and communities together, which is why we’re excited to be partnering with Live Nation to offer exclusive and free live music performances at our Westfield destinations across Australia and New Zealand.”
In addition to live in-centre performances, Westfield members have the chance to win tickets and VIP experiences to Live Nation concerts. Live Nation is touring local and international artists including P!nk, Post Malone, Jonas Brothers, Blink-182 and more.
Live Nation Australia and New Zealand president of brand and marketing partnerships, Greg Segal said, “We’re excited to partner with Westfield to provide customers with a new opportunity to access some of their favourite local artists, for free. The program also provides artists with rare opportunities to play in unique venues, making this partnership even more special.”
The event series marks the first phase of a long-term strategic partnership between Scentre Group and Live Nation, with more to come over the next few years.