SAP has announced it plans to acquire e-commerce software company hybris to deliver the next-generation e-commerce platform as businesses look for a solution that will allow them to optimise the customer experience across multiple touch points.
"hybris puts SAP on the leading edge of the consumer economy," said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. "With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience."
The acquisition will position SAP to deliver the enhanced data and tools necessary to optimise margins and customer loyalty, particularly now when the growing rate of e-commerce is twice the rate of the retail industry.
hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory," said Ariel Ludi, CEO, hybris and Carsten Thoma, president and co-founder, hybris. "Joining with SAP will significantly expand the scope, scale and power of hybris' commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels."
Upon completion of the transaction, expected in the third quarter of 2013 and subject to regulatory approval and other closing conditions, hybris will operate as an independent business unit and will retain its existing management team led by Ludi and Thoma.