Samsung is expanding its retail footprint by joining forces with one of the world’s largest consumer electronics retailer, Best Buy, in the U.S.
The manufacturer of the Galaxy smartphones and tablets will be installing The Samsung Experience Shop in more than 1,400 Best Buy and Best Buy Mobile specialty stores across America beginning this month. By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.
At the Samsung Experience Shops, consumers will be able to experience the full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories.
Selected Best Buy stores will also have Samsung Smart Service, which includes dedicated Samsung Experience consultants and Best Buy blue shirt sales associates to assist customers with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.
The shops will vary in size with the largest being approximately 42.7 square metre. Within the larger shops, the Samsung Connected Solutions area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.
“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. Retail for Best Buy.
“Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”