2014 will see the extension of iconic Australian women’s wear label Sambag to two new destinations in NSW. Sambag Creative Director Sam Wagner recently announced that she will open boutiques in the newly refurbished shopping centres at Macquarie and Miranda, adding to the brand’s collection of 10 boutiques Australia-wide, an international boutique in Hong Kong and an e-commerce site.
Customers should expect the iconic powder blue façade that has become the brand’s signature, but with a new interior that demonstrates Sambag’s commitment to contemporary luxury. With a focus on the brand’s growing apparel range, garments designed and curated by Sam Wagner will hang front and centre, whilst the beautifully, hand-crafted shoes the brand is known for will line the boutique’s walls. With existing NSW stores in Woollahra, Chatswood, Waterloo and the Sydney CBD, the brand’s extension into southern Sydney and the Upper North Shore will certainly grow their loyal customer base to even greater heights.
Following their announcement of a $440 million renovation in October 2012, Macquarie Centre management stated their intention to provide “one of the finest retail and leisure destinations” in Australia, transforming the centre into the largest shopping centre in Sydney. The new centre will showcase “established local and international brands, aspirational fashion retailers, unique leisure and lifestyle retailers and the best fresh food offering in the area.” Retail giants H&M and Uniqlo recently announced their intentions to open their NSW flagship stores in the centre, meaning Sambag will stand alongside leading Australian and international brands, as well as a newly refurbished David Jones.
Miranda Fair has also embarked upon a massive $435 million redevelopment this year, with the introduction of more than 100 new specialty retailers, a new-look Myer, Big W, Woolworths and a 10-screen multiplex cinema, creating “the premium retail, lifestyle and entertainment destination south of Sydney.” Topshop and Zara are rumoured to be opening in the centre, as well as premium Australian and international brands that centre management have until now remained tight-lipped about. No doubt Sambag’s introduction into southern Sydney will open up the brand to a much wider market.
With an empire of 12 boutiques and 2 more set to open by the end of the year, Sambag’s growth has shown no sign of slowing and the brand continues to attract a huge fan base with its classic ballets, luxurious knitwear and contemporary apparel collection that appeals to Australia’s most fashion-savvy women year after year.
Source: Sambag media release