Salmat Digital has appointed Dom Finnegan as Lasoo’s executive general manager and a member of the digital leadership team.

Finnegan’s credentials of having 20 years experience working in the digital industry at various advertising and direct marketing agencies will help the lead company into its next phase of growth as part of Salmat’s plan for supercharging the Lasoo business.

Speaking about the appointment, Nick Spooner, CEO Salmat Digital, said: “Dom’s passion, experience and leadership will help strengthen the Lasoo business and set us up to be a leader in the online shopping space.”