Salesforce is transporting Australians to the Wild, Wild West in Sydney’s Barangaroo with its ‘WAILD West Saloon’ experience.

The pop-up installation takes Sydneysiders on an experiential journey designed to empower them to start asking the right questions when it comes to AI, while witnessing the possibilities and potential of the technology.

“Companies around the world are so excited to see what AI can bring to their businesses, however, most are still rushing into it blindly. With so much still unknown, the WAILD West Saloon installation has been created to help Australians ask the right questions so that we can unlock the full potential of AI without compromising on safety and trust,” Salesforce APAC chief marketing officer, Leandro Perez said.

Salesforce’s ‘WAILD West Saloon’ offers a number of immersive experiences such as a ‘Bank Vault’ housing a pile of gold ‘data’ bars, and a poker table where cowboys are engrossed in a game, sensing that something is amiss.

In the Saloon, attendees can stop by the bar to ask if AI can mix them a drink and then collect their bespoke Margarita, Bramble, or Bee’s Knees mocktail. Guests can also enjoy traditional saloon music featuring a statue of Beethoven sitting atop a self-playing piano.

The ‘WAILD West Saloon’ is free to attend and open to visitors from 11am to 7pm daily from 6 to 8 February 2024.