This year Mother’s Day will still see mothers around the country getting spoilt, but as petrol and food prices continue to rise, consumers are watching their spending and are opting for more traditional gifts.

“Although we’re expecting approximately $300 million in Mother’s Day sales nationally, the spend will be short and confined as consumers across Australia tighten their belt on this important day,” says Richard Evans, executive director of the Australian Retailers Association (ARA). 

In the current economic climate and with consumer confidence at record low levels, Evans says Australians will more likely spend money on gifts such as flowers and cards.

According to the ARA, Mother’s Day is one of the biggest days for florists with sales greater than Valentine’s Day in volume but not in unit spend.   

“Books and cards are also popular Mother’s Day gifts and department stores will see sales in a number of categories including intimate apparel, clothing, cosmetics, small appliances, cards and wrapping paper. Cafes and restaurants should be braced for a busy day with many families choosing to give Mum a break and dine out for Sunday lunch,” says Evans.