Australia’s largest sporting retailer, rebel has opened its largest Australian store at Lakeside Joondalup Shopping City in Perth’s north.

Located on level one near JB Hi-Fi, the rebel rCX store offers an elevated in-store experience with the latest in global sporting apparel, as well as interactive zones with a football and basketball experience, and state-of-the-art technology with interactive EA gaming such as the ‘World of the Kids’ by FIFA.

The new store features a range of major brands including Adidas Terrix, PE Nation, Salomon Trail and Frank Green, and is the first rebel store to exclusively stock The North Face.

Joining the in-store celebrations at rebel rCX for the official opening was Perth-based cricket stars, Taneale Peschel and Cooper Connolly. Customers enjoyed a full program of celebration activities across the opening weekend at the rebel store.

Rebel general manager of retail, Tom Leak said, “We’re incredibly excited to open rebel’s largest rCX store at Joondalup in what will be a world-class sporting destination. The store’s interactive zones redefine the meaning of ‘try before you buy’, and the in-store fitness trainers will provide an extraordinary level of support for our customers, helping local shoppers make informed purchase decisions to achieve their sporting goals.”

Lakeside Joondalup centre manager, Gemma Hannigan added, “Lakeside Joondalup continues to evolve and we are proud to welcome Australia’s largest rebel rCX store and bring our customers the latest state-of-the-art retail experiences and cater to all their sporting needs in one place.”